Brand
Guidelines

Logos

Clear space isolates the logo from competing visuals such as graphics and text. As shown, the minimum allowable clear space is equal to the diamond used within the logo.

The preferred way to use the Contura logo is over a white/light background. Every attempt must be made to do this.

If the logo must be placed on a dark background or colour options are limited then the Contura logo can be knocked out and used in one colour as a gradient or flat

As the logo has an unbalance with the icon to the right, the centre of the logo needs to be oset to the left by half the icon amount.

The minimum height of the logo should be 20mm or 120px.

Colour Palette

Grey
HEX #54565A
RGB 84, 86, 90
CMYK 66, 57, 51, 29
PMS Cool grey 11 c

Blue
HEX #0071CE
RGB 0, 113, 206
CMYK 91, 53, 0, 0
PMS 285 c

Light Blue
HEX #00A0DF
RGB 0, 160, 223
CMYK 81, 18, 0, 0
PMS 299 c

Navy Blue
HEX #003764
RGB 0, 55, 100
CMYK 100, 78, 36, 29
PMS 2955 c

White
HEX #FFFFFF
RGB 255, 255, 255

Typography

Headlines
Gotham medium

Headlines are
set in medium

Sub headlines
Gotham medium

Sub headlines are set in medium

Body copy
Gotham regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Headlines
Lato bold

Headlines are
set in bold

Sub headlines
Lato bold

Sub headlines are set in bold

Body copy
Gotham regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Headlines
Helvetica bold

Headlines are
set in bold

Sub headlines
Helvetica bold

Sub headlines are set in bold

Body copy
Helvetica regular

Body copy is set in regular. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet

Case Type

Headlines -

All words to be written using Title case

Subtitles and Body Text -

All words to be written using Title case

Product Definitions -

All words to be written using Title Case

Brand assets

Regulatory language

TBD

Trademarks

Arthrosamid®
Aquamid®
Arthramid®
Synamid®
Mictamid®
Bulkamid®

Imagery

Stationary

Single sided
Matt laminated
400gsm card
88mm x 55mm

100 gsm paper
A4
Crisp white

The graphic information is
ranged bottom left and is 8mm
from both side and base.

The information is in Gotham
Regular/Bold at 8pt.

The Contura email signature sits below the email
content body. The Contura logo is a link to the
contura.com and the social media icons forward
to their respective Contura social media pages.

The body text used is: Helvetica, grey 11pt.
The name:
Lato Bold 11pt
#545456

The position:
Lato Regular 7pt
#009cd7

The numbers:
Lato Bold 7pt
#545456
Lato Regular 7pt
#009cd7

The disclaimer:
Lato Regular 5pt
#545456

Previous examples